A community forum for the discussion of progressive ideas


Vol. 3, Num. 8

August 2002

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Are you a ‘Cultural Creative’?
Take this quiz and find out

In their book The Cultural Creatives:  How 50 Million People Are Changing the World, authors Paul H. Ray and Sherry Ruth Anderson define and explore what they believe is a new sub-culture in the United States.  According to a variety of market research and national surveys conducted throughout the 1990s, the authors have identified three main cultural groups in the US.  They call these groups the Moderns (about 48 percent of those surveyed), the Traditionals (about 25 percent), and the Cultural Creatives (about 27 percent).

To see where you might fall in their scheme of things, decide if you agree or disagree with each of the following statements:

1.  I love nature and am deeply concerned about its destruction.

2.  I am strongly aware of the problems of the whole planet (for example, lack of ecological sustainability, exploitation of people in poorer countries) and want to see more action on them, such as limiting economic growth.

3.  I would pay more taxes or pay more for consumer goods if I knew the money would go to clean up the environment and to stop global warming.

4.  I give a lot of importance to developing and maintaining my relationships.

5.  I give a lot of importance to helping other people and bringing out their unique gifts.

6.  I volunteer for one or more good causes.

7.  I care intensely about both psychological and spiritual development

8.  I see spirituality or religion as important in my life, but I am also concerned about the role of the Religious Right in politics.

9.  I want more equality for women at work, and more women leaders in business and politics.

10.  I am concerned about violence and the abuse of women and children around the world.

11.  I want our politics and government spending to put more emphasis on children’s education and well-being, on rebuilding our neighborhoods and communities, and on creating an ecologically sustainable future.

12.  I am unhappy with both the left and the right in politics and want to find a new way that is not in the mushy middle.

13.  I tend to be rather optimistic about our future and distrust the cynical and pessimistic view that is given by the media.

14.  I want to be involved in creating a new and better way of life in our country.

15.  I am concerned about what the big corporations are doing in the name of making more profits — downsizing, creating environmental problems, and exploiting poorer countries.

16.  I have my finances and spending under control and am not concerned about overspending.

17.  I dislike all the emphasis in modern culture on success and “making it,” on getting and spending, on wealth and luxury goods.

18.  I like people and places that are exotic and foreign, and I like experiencing and learning about other ways of life.

According to authors Ray and Anderson, if you agree with 10 or more of these statements, you are likely to be a Cultural Creative. In this case, they say, you are part of a “nation” as large as France, an almost invisible culture within the United States that “represents a promise that a creative vision of the future is growing.” “There is nothing inevitable about the kind of life we have now in modern society,” they argue. And they see the influence of the Cultural Creatives as “a resurgence of hope, of imagination, of willingness to act for the sake of a better civilization.”

Adapted from page 1 of The Cultural Creatives;  How 50 Million People Are Changing the World by Paul H. Ray and Sherry Ruth Anderson (NY:  Harmony Books, 2000).  See also their Web site:  www.culturalcreatives.org.